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A True Taste Of Wales On The Menu In The Midlands
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There will be a real taste of Wales at the BBC Good Food Show in Birmingham’s NEC later this month (26-30 November).

Welsh based businesses exhibiting everything from organic meat to award winning beer will be showcased under the Welsh Assembly Government’s stand under the True Taste banner.

Amongst the exhibitors will be Trioni, whose nutritious organic flavoured milk – already popular with Chelsea and Spurs footballers not to mention Wales’ Six Nations rugby champions – is growing in popularity, and now Craig Bellamy’s West Ham United have been signed up to use the new one litre semi skimmed homogenised long life product appropriately called Daioni, which means goodness in Welsh.

The range is available in chocolate, strawberry, banana and cranberry and raspberry and the company, based at Abercych, near Boncath in Pembrokeshire, will be hoping to introduce the popular brand to Midlands soccer clubs as a result of its appearance there at the BBC Good Food Show.

Jonathan and Sally Rees, a young couple from Mochdre in Mid Wales will be flying the organic meat flag after spotting a gap in the market for affordable quality Welsh beef and lamb and subsequently launching their Welsh Farm Organics business.

Now the pair pride themselves on the flavour of their meat and the proof, as they say, is in the eating – because they have won fans from around the world through their online business.

Says Jonathan, “We get orders from as far afield as Australia, Japan and China. It is truly amazing.”

A touch of the exotic will be provided by Savina, a Mediterranean gift hamper company based in Newport. Products include Maltese traditional delicacies and their hampers are sold to major retailers and wholesalers, and, from early December, direct to the public, through their new shop in the town.

Snowdonia Cheese Company will be showcasing its popular range of waxed cheeses, headed by its flagship extra mature cheddar Little Black Bomber. The range of flavoured cheeses includes the multi award winning Green Thunder – a mature cheddar with garlic and garden herbs.

Spadel UK will be featuring its flagship Brecon Carreg brand of natural mineral water which it abstracts and bottles at its site in Trapp, Carmarthenshire. The water comes from deep within the beautiful Brecon Beacons National Park where rain falls on the Black Mountain and is naturally filtered and purified as it passes through the rocks to create Brecon Carreg’s clean, crisp taste.

Kingstone Brewery, from Tintern, Monmouthshire, has extra reason to celebrate after winning a prestigious two star gold Great Taste award for its Classic Bitter.

Brewer and manager Edward Biggs says, “Our passion is real beer. Uncompromised by the inflexibility of modern manufacture we have chosen to champion a hand brewed and bottled beer using only mineral water and the finest ingredients.”

Nick Davies, commercial director of the Welshpool based Welsh Meat Online, says they will be launching a new website at the show to help promote their Celtic Pride premium Welsh beef and Irfon Valley Welsh lamb. Customers at the show will receive a printed cloth bag emblazoned with the company logo and address.

It all adds up to this year’s BBC Good Food Show in Birmingham set to be the biggest and most exciting event in the UK – and for Welsh producers it represents an opportunity to show they can compete with the best.

:plate: :chef:
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