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Welsh Food & Drink Producers Experience Taste Of Asia
Award winning Welsh food and drink companies will be heading to Singapore this month (20-23 April) for Asia’s largest international food a hospitality show, the Food & Hotel Asia (FHA) trade exhibition.

The bi-annual event, which hosted 2,627 exhibiting companies from 70 countries and attracted more than 37,000 visitors in 2008, will provide each company with valuable exporting, new business and networking opportunities.

The five companies flying the flag under the Welsh Assembly Government’s International Business Wales and True Taste banners will include Halen Môn - The Anglesey Sea Salt Company, Llanllyr Water Company, Trioni Ltd, Rhug Organic Farm and Hybu Cig Cymru-Meat Promotion Wales (more information in Notes to Editors).

The Minister for Rural Affairs, Elin Jones, says, “This is a great opportunity for award winning Welsh companies to increase and expand their business whilst at the same time, making invaluable links with international buyers and retailers.

“The event proved to be very successful in 2008 and resulted in all Welsh companies securing either a new or increased business deal. Singapore’s retail and foodservice markets are highly developed and increasingly sophisticated – and our Welsh products will not disappoint.”

The Welsh National Culinary Team will also be making their way over to Singapore in April for the FHA Culinary Challenge and hailed as Asia’s most established culinary competition. A team comprising of 13 Welsh chefs will battle it out against eight countries - Singapore, Switzerland, Australia, Germany, Czech Republic, Hong Kong, Malaysia and New Zealand.

Spread across eight halls, or 82,000 square metres of exhibition space, FHA 2010 will cover more ground and feature more exhibitors than any other year in its 32-year history.

With a population of 4.7 billion, the Asia Pacific region has the highest annual volume of food consumption accounting for around 56% of the world’s population.

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