11-24-2009, 03:52 PM
Food lovers are preparing to stock up for Christmas at next week’s Royal Welsh Winter Fair (November 30 & December 1) in Builth Wells.
The Winter Fair has become one of ‘the’ places to try and buy food and drink for the festive season, and the Food Hall at this year’s Royal Welsh Winter Fair will be packed with food and drink from across Wales, with many of the producers Wales the True Taste Food & Drink Award winners.
The Welsh Assembly Government managed Food Hall will feature over 40 food and drink producers under the True Taste banner and showcase some of the best products from across Wales, and several from winners in the Wales the True Taste Food & Drink Awards 2009/10 which were held last week at Abergavenny Market Hall.
Visitors can taste and buy a whole host of produce as well as learn more about Welsh food and drink.
The benefits of having such a high profile ‘shop window’ at such a renowned two-day event cannot be underestimated.
A whole host of companies will be showing new products, many of them having a festive connection, as well as gifts and hampers ready for Christmas.
Product launches
Several companies use the opportunities afforded by the Winter Fair to launch and unveil new products, among them is Merlin Cheeses which will has no fewer than nine new cheeses on offer under its Arthurian Legends range.
Specialist Gwynedd fishmongers Gill’s Plaice – which was a winner at last week’s Wales the True Taste Food & Drink Awards - will be introducing its Aberdyfi Laverbread & Pork Sausages, which have been produced in association with the award-winning Aberdyfi Butchers.
Another winner at the True Taste Awards, South Caernarfon Creameries will be launching a Christmas Cake Cheese 200g round truckle – mature cheddar combined with mixed fruits, mixed spice and brandy.
Already renowned for its ice cream, Cowpots Ice Cream will be revealing a cheese at the Winter Fair. Cowpots Golden Jersey Cheese is a creamy brie-type soft cheese made from jersey milk from the Cowpots herd, and has been produced in association with the Carmarthenshire Cheese Company.
Evan Rees (Butter) Ltd will be launching a new product at the show too – Hollybush butter sticks. The first company to ever produce them, the butter sticks are practical and easy to use with no mess.
The Waen Brewery will be brewing up interest with a new beer at the Winter Fair – Mulled Waen (3.8%abv), a rich dark blackberry stout which is also available in bottles and cask.
Autumn Magic Blackberry & Apple Cider is the new cider from Gwynt y Ddraig Cider which will make its debut at the Winter Fair.
The cider bursts with a fruity aroma reminiscent of autumn days picking blackberries from the hedgerows, with the blackberry lending the cider its unique colour.
Pemberton’s Chocolates will be launching a new mince pie truffle - a delicious chocolate take on a classic favourite. The white chocolate shell encases a festive centre made with cream, raisins, brandy, and a touch of mixed spice.
Maeth O Faldwyn will be introducing two new products from Penarth Estate Montgomeryshire produced from grapes grown at Penarth Vineyard in Newtown - River Rock Red and Hafren Wen.
Apple Charlotte is the latest cheese from the True Taste Food Tourism Destination category Silver winner , The Blaenafon Cheddar Company. The cheese will have its launch at the Winter Fair, along with Orchard Fruits – a cheese created to mark the centenary of the Girl Guides.
While The Unusual Food Company will be revealing its new gin & tonic marmalade.
New Look
Such is the popularity of the Winter Fair that many companies choose the event to reveal their new look.
Trioni Ltd will launch its exciting new branding for its 250ml range of Daioni organic flavoured milk drinks. The popular drinks are available in strawberry, chocolate and banana flavours
The Winter Fair will also see the launch of Celtic Country Wine’s new branding under the 'Celteg' marque, which extols the virtues of the Celtic heritage.
:plate: :chef: :wine:
The Winter Fair has become one of ‘the’ places to try and buy food and drink for the festive season, and the Food Hall at this year’s Royal Welsh Winter Fair will be packed with food and drink from across Wales, with many of the producers Wales the True Taste Food & Drink Award winners.
The Welsh Assembly Government managed Food Hall will feature over 40 food and drink producers under the True Taste banner and showcase some of the best products from across Wales, and several from winners in the Wales the True Taste Food & Drink Awards 2009/10 which were held last week at Abergavenny Market Hall.
Visitors can taste and buy a whole host of produce as well as learn more about Welsh food and drink.
The benefits of having such a high profile ‘shop window’ at such a renowned two-day event cannot be underestimated.
A whole host of companies will be showing new products, many of them having a festive connection, as well as gifts and hampers ready for Christmas.
Product launches
Several companies use the opportunities afforded by the Winter Fair to launch and unveil new products, among them is Merlin Cheeses which will has no fewer than nine new cheeses on offer under its Arthurian Legends range.
Specialist Gwynedd fishmongers Gill’s Plaice – which was a winner at last week’s Wales the True Taste Food & Drink Awards - will be introducing its Aberdyfi Laverbread & Pork Sausages, which have been produced in association with the award-winning Aberdyfi Butchers.
Another winner at the True Taste Awards, South Caernarfon Creameries will be launching a Christmas Cake Cheese 200g round truckle – mature cheddar combined with mixed fruits, mixed spice and brandy.
Already renowned for its ice cream, Cowpots Ice Cream will be revealing a cheese at the Winter Fair. Cowpots Golden Jersey Cheese is a creamy brie-type soft cheese made from jersey milk from the Cowpots herd, and has been produced in association with the Carmarthenshire Cheese Company.
Evan Rees (Butter) Ltd will be launching a new product at the show too – Hollybush butter sticks. The first company to ever produce them, the butter sticks are practical and easy to use with no mess.
The Waen Brewery will be brewing up interest with a new beer at the Winter Fair – Mulled Waen (3.8%abv), a rich dark blackberry stout which is also available in bottles and cask.
Autumn Magic Blackberry & Apple Cider is the new cider from Gwynt y Ddraig Cider which will make its debut at the Winter Fair.
The cider bursts with a fruity aroma reminiscent of autumn days picking blackberries from the hedgerows, with the blackberry lending the cider its unique colour.
Pemberton’s Chocolates will be launching a new mince pie truffle - a delicious chocolate take on a classic favourite. The white chocolate shell encases a festive centre made with cream, raisins, brandy, and a touch of mixed spice.
Maeth O Faldwyn will be introducing two new products from Penarth Estate Montgomeryshire produced from grapes grown at Penarth Vineyard in Newtown - River Rock Red and Hafren Wen.
Apple Charlotte is the latest cheese from the True Taste Food Tourism Destination category Silver winner , The Blaenafon Cheddar Company. The cheese will have its launch at the Winter Fair, along with Orchard Fruits – a cheese created to mark the centenary of the Girl Guides.
While The Unusual Food Company will be revealing its new gin & tonic marmalade.
New Look
Such is the popularity of the Winter Fair that many companies choose the event to reveal their new look.
Trioni Ltd will launch its exciting new branding for its 250ml range of Daioni organic flavoured milk drinks. The popular drinks are available in strawberry, chocolate and banana flavours
The Winter Fair will also see the launch of Celtic Country Wine’s new branding under the 'Celteg' marque, which extols the virtues of the Celtic heritage.
:plate: :chef: :wine: