lunch! - the UK's premier trade event for the out of home food and drink industry - is hoping its winning streak continues into 2012 after picking up a prestigious Best Trade Show nomination for this year's annual Exhibition News awards.
Since its launch in 2008, lunch!, which is organised by Brighton-based Diversified Business Communications UK, has enjoyed growing industry prominence and support. 2011 was a record-breaking year for the event, culminating in a 41% increase in total attendance, an 87% rise in international visitors, 42% more exhibitors, plus a best UK trade show award from the Association of Event Organisers (AEO) for the second consecutive time. Whilst 2012 has already heralded the prospective announcement of a sold out 5th anniversary show, with just a handful of stands still remaining seven months out from opening day.
Chris Brazier, lunch!'s event manager, is delighted with the nomination: "One of lunch!'s real strengths has always been its niche, boutique appeal, so for it to be shortlisted amongst such established - and much bigger - shows really is an enormous achievement for the team at Diversified and a real recognition of the impact that lunch!'s made within the industry in just a few years."
The Exhibition News awards, which recognise talent and achievement across the exhibition industry, will take place at Olympia, London, on Thursday 29 March.